Between Luminaires and Meat Grinders: International Trade Fairs as Temporary Clusters

Abstract

This paper claims that international trade fairs, viewed as temporary clusters, are important events that support economic processes of interactive learning and knowledge creation. In such settings, geographical proximity and face-to-face contact enable actors from different countries to exchange information about markets, products and innovations. The variety of planned and unplanned meetings and the rich ecology of information flows and different forms of interaction create ‘global buzz’. Firms use such events to consciously establish ‘pipelines’ with new business partners worldwide. The paper will present empirical evidence from two flagship fairs held in Frankfurt/Main, Germany, to support these claims.